Web Developer & Digital Marketing Specialist — Dorset, UK
Sean
Barraclough
Web developer with 8+ years building bespoke websites across agency and personal projects. Specialises in Craft CMS and WordPress, with hands-on experience across WooCommerce, Shopify, technical SEO, and hosting environments. Currently at Fathom, working on high-end Craft CMS builds for agency clients.
Experience
Web Developer
- Specialising in bespoke, high-end Craft CMS builds for agency clients
- Developing custom Twig templates, plugins, and tailored content structures
- Collaborating closely with designers to deliver polished, pixel-perfect results
- Client communication and ongoing site maintenance & support
Web Developer & Project Manager
- Built a high volume of custom WordPress websites across diverse client sectors
- Delivered complex WooCommerce stores, booking systems, and advanced ACF data structures
- Developed Shopify storefronts with custom theme work and third-party integrations
- Led client communication, project scoping, quoting, and end-to-end delivery
- Managed hosting environments including DNS, SSL, cPanel, and server configuration
- Trained and mentored staff on WordPress workflows
Customer Team Member
- Delivered consistent, high-quality customer service in a busy retail environment
- Trained new team members on processes and customer service standards
Languages
 | HTML5 |
 | CSS3 |
 | SCSS / Sass |
 | jQuery |
 | PHP |
| Tw | Twig |
CMS & Platforms
 | WordPress |
 | Craft CMS |
 | Shopify |
 | Wix |
 | Squarespace |
 | GoDaddy |
Hosting & Server
| SG | SiteGround |
 | cPanel / WHM |
 | FileZilla / FTP / Transmit |
| SSL | SSL / DNS / MX Records |
 | Navicat (MySQL) |
| CDN | Nitropack / Smush / Hummingbird |
| Kr | Krystal Hosting |
Dev Environment & Version Control
| DD | DDEV |
 | Docker |
 | GitHub |
 | Sourcetree |
 | Bitbucket |
 | MAMP |
AI & Vibe Coding
 | Claude Code & Claude AI |
| GP | ChatGPT |
 | Google Gemini |
| AI | AI Content Generation |
| Ag | Agent Building & Automation |
WordPress Ecosystem
 | WooCommerce & Yith |
 | Divi / Elementor / WP Bakery |
| ACF | Advanced Custom Fields |
| MU | WPMU Dev |
| RS | Rev Slider / Essential Grid |
| CT | Custom Theme Development |
SEO & Analytics
 | Google Analytics |
 | Google Search Console |
 | Google Tag Manager |
 | Semrush |
 | Cloudflare |
 | PageSpeed / Lighthouse |
| Cl | Microsoft Clarity |
| Ot | Otterly AI |
| Bi | Bing Search Console |
| IN | IndexNow |
| Sc | Google Rich Results / Schema Checker |
Design & Video
 | Adobe Photoshop |
 | Adobe Illustrator |
 | Figma |
 | Adobe Premiere Pro |
 | Adobe After Effects |
| Vy | Vyond Studio |
| Fw | Adobe Fireworks |
| Cv | Canva |
| Drone Videography & Photography | |
| Photo & Video Shoot Production |
Email & Marketing
 | Mailchimp |
| ML | MailerLite |
 | Zoho Campaigns |
 | Facebook Meta Suite |
 | |
 | |
 | HubSpot |
Automation & Forms
 | Zapier |
| Zoho Flow |
 | Google Sheets |
| NF | Ninja Forms |
| ZF | Zoho Forms |
| FM | Forminator |
| FF | Craft Freeform |
Client & Project Management
| Client Communication & Briefing | |
| Project Scoping & Quoting | |
| Timeline & Deadline Management | |
| End-to-End Project Delivery | |
| Staff Training & Mentoring | |
| Zoho Suite of Apps |
Personal Projects
Pitlane Data - F1 Statistics & Race Predictions
Formula 1 statistics platform built on Craft CMS. Features complex odds calculations, automated content generation via Python scripts, and a programmatic SEO strategy built around race-week search traffic.
Aurora Tonight - Northern Lights Forecast
Real-time aurora forecasting site covering hundreds of locations worldwide. Built with Astro, Tailwind, and Cloudflare Pages, pulling live space weather data with automated feeds, location-based alerts, and a targeted SEO strategy.
Close Approach - Near-Earth Object Tracker
Near-Earth object tracking site pulling live data from NASA APIs. Built with Astro, Tailwind, and Cloudflare Pages. Presents complex orbital data in a clear format with automated content and an SEO-focused architecture.
Featured Work at Fathom
AccelerComm - High-Performance 5G Website
Technical marketing website for a world-leading 5G physical layer IP company. Complex satellite and NTN technology translated into a clear, compelling digital presence built in Craft CMS.
Evolve - Managed IT & Cybersecurity Website
Marketing website for a London-based managed IT provider. Complex cybersecurity services communicated with clarity, built to convert SME clients through a focused, performance-first Craft CMS build.
Love to Explore - Luxury Travel Agency Website
Travel website for a luxury operator specialising in handpicked African and Indian Ocean destinations. Built to inspire and convert discerning travellers through a bespoke Craft CMS build with strong editorial design.
Chesters Harcourt - Property & Land Listings
Property and development land listings website with a live-updating feed via Craft's Feed Me plugin. Serves RICS-chartered surveyors and land agents across Dorset, Devon, and the wider South West.
Featured Work at Expect Best
Locators - Product Catalogue & Brochure Site
Brochure website with a filterable product catalogue spanning forklifts, telehandlers, and storage systems. Built for a market-leading South of England distributor with over 35 years in the industry.
Salterns Brokerage - Boat Listings & Customiser
Marine brokerage website with a WooCommerce-powered listings catalogue, advanced filtering, and a bespoke boat customiser tool built for buyers at Poole Harbour's premier yacht brokerage.
Golden Arrow - Marine Parts E-Commerce Store
Large WooCommerce store for a heritage marine engineering company with 89 years of history. Comprehensive product catalogue covering boat parts, engines, and equipment sold online nationwide.
Three Sixty Fitness - Class Booking & Membership
Membership and class booking website built on WooCommerce with YITH Booking integration. Handles online sign-ups and scheduling for outdoor fitness classes across the Dorset coastline.
Education
| Qualification | Subject | Grade |
|---|---|---|
| Apprenticeship L3 | Digital Marketing | Pass |
| A Level | Graphics | C |
| Media Studies | C | |
| Geography | D | |
| GCSE | Biology | B |
| Chemistry | B | |
| Physics | B | |
| Graphic Design Technology | B | |
| English Language | C | |
| English Literature | B | |
| Media Studies (Double) | B / C | |
| Geography | B | |
| Mathematics | B |
Interests